Over the past decade we’ve seen personal brands carry more influence in the business world than corporate brands. Tesla would not be the same without Elon Musk, Apple would not have been the same without Steve Jobs, Spanx would not be the same without Sara Blakely. Why? People buy from people and it accelerates the speed of trust for consumers.

At every meeting or event this past month, there has been one topic dominating the conversation. The executive’s new best friend, ChatGPT.

I’ve heard executives share case study after case study on how they have been utilizing the latest version released by OpenAI, ChatGPT-4. I’ve heard everything from creating legal documents, making some executives sound “like a CEO” via email, to drafting a company financial analysis. One executive even joked that we should turn our computers toward each other to conduct the full meeting via ChatGPT!