Today we're diving in on the word looming around in every business leader's mind...recession. Whether you believe we are in a recession or not, it has been a topic of conversation in every boardroom the past few months with 95% of businesses fearing a recession. As you meet with your leadership to discuss your operations, financial forecasting, cashflow planning and sales tactics, it's easy to leave out what some view as discretionary spend – marketing.

Podcasts are the new blog. Like me, you have probably heard of several brands this past year expressing interest in starting their own podcast for a good reason – it is one of the fastest growing mediums for content consumption with 85 million Americans listening to at least one per week and 75 million who listen every month (statista).